Sunday, September 9, 2007

Have You Tried The "New "Gin?"

Gin is definitely on the "comeback" trail when it comes to the palates of U.S. consumers. From 2005-2006, high end gin purchases increased a whopping 18%! Gin sales totaled nearly 870 million dollars in the U.S. Of course, Vodka sales totaled nearly 5 billion dollars, but still a hefty increase. Experts have noted a dramatic increase in the use of gin in martinis over vodka as compared to the 1990's. So why this increase in popularity for a beverage that has been around for centuries? Probably because there are so many new gins in the marketplace. More about the "new" gin

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